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Picking the Right Social Media Sites for your Business

If you have a business or brand and you aren’t on social media, you’re losing potential sales and customers! While social media used to be a fun way to connect with others, it’s now an essential tool for digital marketing and can really make a difference for your business. While being active on these sites is essential, it can be tricky knowing which platforms to choose when putting your brand out there. If you’re looking to create a social media presence for your business or need to know which ones you should be focusing on, we’re here to make it easy for you! We’re going to break down a few of the most popular social media sites and what you need to keep in mind when deciding on platforms.

  1. Facebook: Facebook has the greatest number of users and is a prominent platform across the entire globe. Naturally, this makes it the most dominant and influential. One of the significant aspects of Facebook is that it hosts all forms of media such as photos, videos, blogs, and articles. Facebook also has a notable advertising feature that allows ads to be curated for specific ages, locations, interests, and much more. Additionally, it has a shopping feature that lets users buy items directly from the site. For those with an online store, this is an excellent tool as it reduces the purchasing process.

  2. Instagram: Instagram is all about visuals. While it is predominantly used for posting photos, it also allows for short videos and reels. Content that includes visuals is more likely to be remembered than those without, so this app is ideal for those who want to capture an audience's attention. Like Facebook, Instagram also allows users to shop directly through the app. With features like hashtags and stories, there is a lot of potential to reach a new audience on Instagram. Those who produce photo and video-related content will want to rely on this platform to impact users.

  3. LinkedIn: A business-focused and more formal platform, LinkedIn is ideal for those looking to connect with others in the professional world. Like other social networks, LinkedIn allows you to keep its users up-to-date on what's going on in the professional world as well as industry trends. While it isn’t as visual-heavy and personal as other sites, it does include ways for advertising, recruiting, and generating sales.

Now that we’ve briefly explained the perks of each social media network, here are a few elements to consider when picking platforms and curating a social media plan.

  1. Define your target audience: The demographics of platforms differ for each social media site, so it’s best to narrow down who you’ll be targeting with your posts. Age and gender are two important aspects to consider. Do some research on who is already buying from you and also what platforms your competitors are using. These will help you define your audience.

  2. Decide on content: Consider what kind of content you’ll be posting to your accounts. As different networks promote various forms of content, it’s best to know what type of posts you’ll be making before diving into a platform. If it’s purely videos, you may want to focus on a site like YouTube. Maybe you want to engage in influencer marketing. Platforms like Instagram and Tik Tok are ideal for that.

  3. What is the purpose of your accounts: The most important thing to think about before setting up social media accounts for your business is their purpose. Are you looking to grow your clientele? Do you want to engage with your current customers? Are you planning to hire new employees? Or maybe you just want your brand to have a presence on social media for the sake of keeping up with the times. All of these are viable reasons for putting your business on social media!

The world of digital marketing is ever-growing and adapting. As social media usage rises, so do the opportunities to market brands and reach so many new people! All it takes is connecting your brand to the right audience. You can choose to put your business on just a few social media sites or all of them! The possibilities are endless when it comes to social media!


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