According to BigCommerce, the eCommerce industry is growing 23% year-over-year, yet 46% of American small businesses still don’t have a website. Are you one of those businesses? Online shopping has become increasingly favorable and is now preferred by many over in-store shopping. Now, more than ever, online shopping is the ideal route for businesses and their clientele. Having an online store allows customers to continue supporting your business while they’re at home or anywh

With over 630 million users, LinkedIn is a fast growing and valuable tool for marketing your business and staying connected within your community and industry. The basis of this platform is to form and cultivate networks and connections to help grow your business. If you’re still not convinced of the importance of LinkedIn, know it’s the top rated social media platform for generating leads. Reaching a wide audience and creating a professional community is just the beginning o

Social distancing has caused a hindrance with maintaining relationships with customers. Clients are not able to visit stores or offices on a regular basis like before, and there is no or little face-to-face contact between them and the businesses they patron. Although these restraints are not ideal, it is still possible for businesses to keep in contact with customers and preserve a relationship with them. Through digital platforms like social media, websites, and email, comm

Recent events have brought on a new change for many working people: working from home. For some, this shift to remote work as a long-term adaptation has proven to be successful for getting work done. However, this unusual challenge has proven to be a difficult transition for many who are used to going into work everyday. Home life and work life can be fused together, and finding a way to balance the two can be tricky, but it’s possible. We understand time is the most crucial

Digital marketing is more important in today’s day and age than it ever has been in the past. There are so many ways bringing your business online can benefit you and your brand. You may offer great, beneficial products and services and have excellent customer service, but if people aren’t aware of this, your business isn’t making the overall impact or sales you intended. Online marketing can help fix this and bring your business the clientele and recognition it deserves. To

Social media engagement is one of the many vital components of marketing your brand online. Engaging with your followers is what keeps them interested in your business and reassures them that you’re there for them, but what is it? Social media engagement is the evaluation of the amount likes, shares, and comments your business gains from its online audience. It allows you to see what type of content your followers are most interested in, and helps you to reach a wider audienc