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When it comes to marketing, there are several understandings most businesses follow. Ideas such as creating memorable marketing, listening to your customers, and investing in social media marketing are all well-known beliefs within the industry. However, trends, fads, and tricks are consistently presented as ways to improve your marketing results. There are so many different theories on how to effectively market your business, that it can be challenging to know what is true and what isn’t. Below, we go over a few misconceptions that are often used in the marketing world. Marketing Should Focus on Selling While it is true that marketing should lead to sales, aiming to sell should not be the d