When it comes to marketing, there are several understandings most businesses follow. Ideas such as creating memorable marketing, listening to your customers, and investing in social media marketing are all well-known beliefs within the industry. However, trends, fads,...

Social media marketing has become one of the most prominent and effective forms of advertising in the past few years. Most businesses use social media channels as one of or their primary source of communicating with clients. However, there is more to social media than...

The marketing plans and campaigns a business puts into motion relies on the basis they will, in turn, lead to an increase in sales, followers, engagement, subscribers, etc. Your ROI (return on investment) evaluates the success of an investment you make for your busines...

According to BigCommerce, the eCommerce industry is growing 23% year-over-year, yet 46% of American small businesses still don’t have a website. Are you one of those businesses? 

Online shopping has become increasingly favorable and is now preferred by many over in-stor...

With over 630 million users, LinkedIn is a fast growing and valuable tool for marketing your business and staying connected within your community and industry. The basis of this platform is to form and cultivate networks and connections to help grow your business. If y...

Social distancing has caused a hindrance with maintaining relationships with customers. Clients are not able to visit stores or offices on a regular basis like before, and there is no or little face-to-face contact between them and the businesses they patron. Although...

Recent events have brought on a new change for many working people: working from home. For some, this shift to remote work as a long-term adaptation has proven to be successful for getting work done. However, this unusual challenge has proven to be a difficult transiti...

Digital marketing is more important in today’s day and age than it ever has been in the past. There are so many ways bringing your business online can benefit you and your brand. You may offer great, beneficial products and services and have excellent customer service,...

Social media engagement is one of the many vital components of marketing your brand online. Engaging with your followers is what keeps them interested in your business and reassures them that you’re there for them, but what is it? Social media engagement is the evaluat...

Lately, we have all noticed a decline in our Facebook business page’s organic reach. Which also affects the amount of potential “likes” we will receive. Mark Zuckerberg announced, in January, his goal for 2018 was to make Facebook focused back on seeing your friends’ p...