Social media marketing has become one of the most prominent and effective forms of advertising in the past few years. Most businesses use social media channels as one of or their primary source of communicating with clients. However, there is more to social media than just setting up a profile and simply posting content. There are certain do’s and don’ts of social media you may not be aware of that can be causing your social media presence not to reach its full potential. We’

The marketing plans and campaigns a business puts into motion relies on the basis they will, in turn, lead to an increase in sales, followers, engagement, subscribers, etc. Your ROI (return on investment) evaluates the success of an investment you make for your business, and in this case, your marketing. Every company should be confident in knowing the effectiveness of its advertising efforts. If you think your marketing efforts are going unnoticed, here are a few ways to che