With over 630 million users, LinkedIn is a fast growing and valuable tool for marketing your business and staying connected within your community and industry. The basis of this platform is to form and cultivate networks and connections to help grow your business. If you’re still not convinced of the importance of LinkedIn, know it’s the top rated social media platform for generating leads. Reaching a wide audience and creating a professional community is just the beginning of using LinkedIn to expand your business. We’ve put together some useful tips to help use this platform to the fullest when it comes to marketing your brand.
Once you’ve created a LinkedIn page for your business make sure to have your employees set up personal profiles, so they can connect with your page. Your employees are a great source of positive marketing for your business. They can help advocate for your business and grow your audience. Once they add their position with your business to their profile, their connections are likely to become yours as well which will expand your reach greatly. Your employees are ideal supporters and the perfect resources for showing off your business’s network and helping it develop.
Another way to expand your audience and keep them engaged is to publish relevant and beneficial content. LinkedIn is a business-forward platform catering to professionals and like-minded people. It’s important to keep this in mind when creating content. Retain your followers by posting important updates about your business and its industry, and sharing posts from similar third-party accounts. By reposting content such as news articles from others in the industry or community, it shows your audience you are staying up to date on current trends and changes within your field. This can also lead to more followers and more interactions with your business.
Just like other social media platforms, your followers want to see visual content such as videos, pictures, graphics, etc. LinkedIn is a business-minded platform, but your posts should still include rich media rather than text only content. This tactic is crucial in order to have your business and posts make an impression among your audience and encourage them to engage. The more visual content you create, the more likely you are to stand out and attract attention. According to LinkedIn, posts with visual content receive 98% more comments than those without. Whenever you post an article, update, or any other type of content, be sure to include visual content to make it more appealing to your audience.
It’s no secret that social media is an essential tool when it comes to marketing and growing your business. LinkedIn is one of the best ways to expand your clientele and stay connected with like-minded businesses. It allows you to share statistics, news, articles, job postings, and more updates concerning your business all while staying in the know about industry changes and trends. If your business isn’t on LinkedIn, what are you waiting for? To learn more about how social media can influence your business, visit the link below to set up a free consultation with us! iBi Marketing Solutions is here to help your business reach its full potential.