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Why Social Media Engagement Matters

Social media engagement is one of the many vital components of marketing your brand online. Engaging with your followers is what keeps them interested in your business and reassures them that you’re there for them, but what is it? Social media engagement is the evaluation of the amount likes, shares, and comments your business gains from its online audience. It allows you to see what type of content your followers are most interested in, and helps you to reach a wider audience.

Having a large following on social media is a great way to increase your client base and sales. However, gaining that audience isn’t the only factor to consider when growing your brand online. Retaining your followers and keeping them interested in your business and content is just as important if not more. To keep your followers, you have to post entertaining and relevant content to maintain their attentiveness and affection towards your business.

Engaging with your followers on social media is essential to keeping your audience. This is achieved by crafting posts which prompt followers to view, like, comment, share, and click on any links within the post. Posts with videos, photos, and graphics are much more likely to gain people’s attention than those with only text. Content that is compelling to your audience will stimulate engagement such as likes, comments, and shares and boost your social media engagement. These interactions can help your posts be seen by more people and can bring your business new followers and, in turn, more sales.

Interacting with your audience on social media is also a great way to see what topics and trends interest them. By asking them to share their thoughts, you can discover what they think about your brand, and its products or services. You can do this by encouraging them to comment on posts, share their own posts about your business, or write reviews. The more engagement your social media has, the better.

Knowing what type of content will keep your audience isn’t always as easy as it sounds. It differs for every business. iBi Marketing Solutions can help you discover what works best for you and your brand, and create a marketing plan unique to your business. Monitoring social media engagement and tracking results is one of the services we offer to our clients. We want everyone we work with to see a positive increase in their social media presence. One of our clients saw a 350% increase in social media engagement through planning and marketing efforts, which ultimately led to an increase in sales.

Does your business need help maintaining its online audience and keeping them engaged? iBi Marketing Solutions is here to help! By setting up a consultation with us, we can construct a plan specifically for your business and help improve your social media engagement. Set up an appointment today with the link below!

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